Real Leads

Dealing with Non Performing Sales People

Dealing with non-performing salespeople can be a challenging task for any organisation.

Here are some steps you can take to handle the situation:

Over the years I’ve found the more common cause being sales activity, in todays day and age we’re seeing a quality shortage as well as the majority quickly seeking to negotiate higher salaries within the first 6 months or being approached by competitors after 12 months due to passively having an eye on the market.

Now considering our business model we represent multiple brands across a number of industries staff retention remains strong due to the diversity and continual learning. Our reps remain challenged and excited with more options to progress and work directly with our clients within 2 years with minimal effort. Thus making the role incredibly attractive.

What I recommend when dealing with non performance.

1. Identify the root cause: Before taking any action, it’s essential to understand the reasons behind the salesperson’s poor performance. Is it due to a lack of skills, low motivation, poor training, or inadequate resources? Once you identify the root cause, you can take appropriate action to address it.

2. Provide feedback: Feedback is an important tool to help non-performing salespeople improve. Schedule a meeting with the salesperson and provide specific feedback on their performance. Be clear about your expectations and the areas where improvement is needed. Offer guidance and support to help them succeed.

3. Develop a performance improvement plan: Work with the salesperson to develop a performance improvement plan (PIP). The PIP should include clear goals, timelines, and action steps to help the salesperson improve their performance. Regularly review and update the PIP to ensure progress is being made.

4. Provide additional training and resources: If the salesperson lacks the skills or knowledge needed to succeed, provide additional training and resources to help them improve. This could include sales training, coaching, or access to new tools and technologies.

5. Consider reassignment or termination: If the salesperson is unable to improve their performance despite your efforts, you may need to consider reassigning them to a different role or, as a last resort, termination of their employment. However, termination should only be considered after all other options have been exhausted.

Remember, dealing with non-performing salespeople requires patience and a willingness to work with them to improve their performance. By taking the right steps, you can help the salesperson improve and ultimately benefit your organisation.

Trust the above helps