Real Leads

Cold Calling in 2024

Calling on new business or making the inquiry

How’s your sales pipeline travelling for the next quarter?

Have you got a documented sales process in place?

Let’s take a closer look shall we….

If we’re to compare what the traditional workplace looked like before the pandemic we all operated out of an office with managers and directors seen in and out of meeting rooms on the phone or constantly being interrupted by colleagues. 

Well times have changed! 

As long as we’ve covered the 3 main key core ingredients for campaign effectiveness and its applied towards the outbound process: 

1. Knowing your markets and who makes the decision 

2. Having a “pitch” and dialogue understood or script, keeping in mind we don’t want to rely to heavily on scripts so our conversations are consultative and organic.

3. Data Procurement: in 3 steps to begin the process

a) Knowing your markets

b) Doing the research

c) Sourcing and profiling  

See nowadays if not the majority of staff are now working hybrid including key decision makers, meaning whilst operating from home there’s very little to no distractions and are far more receptive to a call on their mobile.

Considering the majority are attending online meetings there’s always the option to mute and take unannounced calls.

My point?

Well the reality today speaks for itself placing a cold call on the basis you have access to mobile numbers, a database procured or making contact directly out of LinkedIn it’s in fact easier now than ever before to reach people working from home hence there’s no real gatekeeper to worry about.

On LinkedIn we have access to mobile, office and email information. 

Today we also hold a new sales capability of measuring sentiment and deception when holding live sales calls. 

How? 
Well given the new developments with AI we have the tools that interconnect with all live sales calls now measuring sentiment, authenticity sincerity and deception giving sales teams a leading edge when deciding the various calls of action when appointment setting. 

I can explain or share the key dialogue used when opening conversations with prospects to help soften the call and bridge the resistance giving you and your business the freedom to ask and hold meaningful discussions with prospective clients.

We live in this space and understand all to well the marriage between a seller and a buyer and handling the various “no’s” in business. In business have you ever wondered or asked a potential client what led to a “no”? the truth or being able to uncover what’s really taking place behind the scenes.

You want answers? or methods that will generate and automate revenue streams that can be applied in your business simply reach out at: [email protected]