Navigating End of Financial Year

Decisions are being held right now as we navigate into the new financial year.

Strategies for optimizing both sales and return on investment in order to really build a strong sustainable sales system

Here we discuss the latest trends and strategies for CEOs and small businesses to thrive in today’s competitive landscape. I’m Charles the Director for Real Leads and in this episode, we’ll be focusing on the importance of both sales optimisation, by developing a robust system to ensure and strengthen your return on investment as we approach the end of the financial.

At this time of year, we often see organisations go through revenue allocation and seek approval for dollars towards sales, marketing and other projects, now for some this could be somewhat difficult in the event of poor hiring, poor performance, various initiatives not going as planned. Hence we misplace the consequences considering the new cost of both letting go and having to renew the HR process from scratch.

It’s not just about crunching numbers, it’s also about making informed decisions and thinking outside the box especially if you’re a smaller business collectively we all need to start migrating away from traditional methods.

In regards to sales and marketing from this perspective by listening and honing in more carefully to what our markets need and want oppose to just sell sell sell by really understanding our markets, the buyer language their journey, the demographics and psychographics with deeper precision.